Category: Conferences

Thinking ahead to Affiliate Summit East 2010…

I’ve been pretty busy lately, with recently coming back from Ad:Tech in San Francisco and various small vacations here and there. Then of course, grinding’ my ass off getting a bunch of small projects done before summer starts. It’s cold up here in Canada most of the year in-case you weren’t aware – so we need to get as much sun as we possibly can!

Just the other day, it occurred to me that there’s only a only a few short months left before Affiliate Summit East is happening and that it’s just about time to start thinking about it again.

Last year was a blast, and my first ever conference in the Affiliate/Internet marketing industries so I was pretty green and didn’t really know what to expect. Now that I’ve been to a few other conferences and know a lot more about the industry, its politics and the people involved I’m sure it will be even better than my experience was last year.

This year I’m hoping to conduct a little more business and sight-seeing than partying. I’ve been to New York several times but never really took the opportunity to travel around the city seeing some of the more popular things so that should be fun and also a little easier on the liver than last year. Not to mention the pocketbook – 40$ for two gin and tonics, WTF?!@?

With parties having guest appearances by people like Biz Markie it’s certainly hard to not get caught up in running around town all night partying with your friends. Alas, one should remember that the primary goal of any conference is to meet people, get new ideas, and discuss business whether it be deals, mergers, or simply ideas for the future whether collaborative or not.

Last year I didn’t spend much time at the conference itself, instead I went through the exhibit floor meeting many of the networks and affiliates. However, I was still hesitant as to what I should have been asking or even talking about because I was still relatively new to the industry. So, instead I kind of sat back and watched as my Internet buddies did the talking and I absorbed the information I needed.

This changes as you hit more conferences and meet more people while of course learning more about the industry. This year I expect it to be even better than the past Affiliate Summit’s I’ve attended because I personally know more about the industry as a whole.

Flatly, this year can only be better because last time was fucking rad and I was newb.

This year I intend to meet more people on the floor and probably visit a few or more sessions if I can to see what trends the more experienced people are talking about, and just to network a little further into the scene. While the forum crowd is a great resource and many friends can be made, I’ve certainly met other people on a whim at a conference that have turned out to be better partners or friends.

Looking forward to seeing you all again, I’m sure I’ll think of more to write sooner to the conference.

And now, back to el’ grind.

ASW 2010 Reflections & Ad:Tech San Francisco Projections

It’s been just a little bit over a month since my return from Affiliate Summit 2010. I was embarrassingly slow writing this post because of business picking up. This did give me an opportunity to somewhat sit back for the past 30 days, and think about what I learned, what changed me and best of all how it affected (or, didn’t affect) my business.

Last summer was my first visit to an Affiliate Summit, which I went to in New York City, I thought it was a great time, and a lot of people to meet – however, I was still pretty newb at that point so I really wasn’t sure what kinds of questions I was supposed to be asking, who I should be talking to or even the right lingo to use. So, I mostly sat back and just absorbed like a sponge and used that knowledge to further my business over the next few months.

Affiliate Summit West was completely different, this time around I knew who to talk to, what questions I should be asking, and most important, how to make myself more money and enjoy the entrepreneurial lifestyle of never setting an alarm, and working when, and where I want.

This time around I met a lot more actual business contacts, and discussed things with them. However, I will note that the partying in Las Vegas is a little crazy – if you really want to conduct business I would suggest New York over Vegas – while there may be more people in Vegas, there’s also a lot more opportunity to get yourself into trouble and not pay attention to the real reason we’re there – monies.

Also, I know this has been said before, but the amount of paid women in Vegas is pretty much disgusting. Who cares if you get a shitload of pictures with your arm around some woman that cost 1000 bucks an hour, if you think that’s baller because of that then you need to give your head a shake. Sorry guys. New York has a lot more – REAL – women, that don’t charge by the hour and are more than happy to talk to you about your nerdy business. Trust me.

Don’t get me wrong, I’m not putting down Las Vegas, or ASW – it was a great time and I’ll be going next year for sure. I really do feel that more business can be conducted in a little more relaxed environment like New York though.

Contrary to the previous summit I went to – I already knew a bunch of people this time so it was a lot easier to get around and go see the town, and meet more people in the extended circle of internet marketers that I chill with. So that was a definite plus to the whole experience, and the meet market was absolutely huge in comparison to what I remember from New York – not to mention the exhibit space. There were so many exhibitors present, that I had to go back 3 times to pick up all the free shwag (yes, we all are suckers for the free tshirts that fall apart after 3 washes aren’t we? – hint hint – buy better shirts exhibitors!) and to meet all the interesting companies that were showing off the latest and greatest products that we can help them sell.

To me, that was the biggest benefit of Las Vegas and Affiliate Summit – was that the sheer amount of people, exhibitors and speakers surpassed that of New York. Basically what I’m saying here is, go to Las Vegas to find a shitload of offers, and then hit up New York to conduct more business and get those offers sending dollars to your bank account.

But, what if you still don’t know where to get traffic for these wonderful offers?

Enter Ad:Tech. I wasn’t familiar with this conference until early last year – remember, I said I am still considerably newb compared to other folks out there. Anyway, I heard it time and time again, if you’re looking for traffic hit up Ad:Tech.

So, that’s what I’ll be doing this coming April with a few friends. These two conferences put together, from what I’ve heard anyway – are the best stepping stones into really ramping up business in this industry. Affiliate Summit for the products and ideas, and Ad:Tech for the traffic to run to your shiny new offers. It’s really a simple concept, but nobody ever said it to me like that so maybe this will help someone else out too.

I hope to see a bunch of you again at Ad:Tech, and the coming Affiliate Summit East in New York City.

Fun times brah’s.

ASW 2010 Experiences In Pictures – A Different Angle

First. I know this post is beyond late. I’ve been working like crazy since getting home and this is literally the first free moment I’ve had to write a post about anything.

This year I did it a bit differently than last year, I took a friend of mine down with me because he is thinking about getting his product into the marketing world we live in and away from the traditional outlets he’s currently using. It was cool to have someone to share expenses with too.

We got our trip booked up the day before Christmas for a pretty good rate, I think it was like 580$ Canadian, after tax for Jan 16 – 22nd. I think we were a little drunk when we ordered the tickets though because we didn’t realize our trip back had 3 stops – oh well, that’s what you get for being cheap. Who needs first class when I had 1500$ left to spend in Vegas instead eh!

This year was funny I probably took more photos of our trips through the airports than I did of most of vegas and the show – I have a couple, but they’re on other peoples real cameras since I only had my mobile with me for picture taking.

Lets start with this monstrosity, it was something my buddy ordered at the Fox Sports Bar at the Detroit Airport. Whats funny is, his beer was nearly double the cost of all this sickening food. And we wonder why both our countries have problems with obesity!

He did manage to eat most of it. I didn’t touch it. I’m against everything Fox especially their food.

There was also this wicked tunnel at the airport. I was saying that it’d be rad to hold a flashmob down there for 3 minutes and then all run to get onto a flight somewhere. Sadly it’s behind security, but check this shit out – the lights and music are all in sync and everything!

After being mesmerized by the tunnel a few times we went to another bar and chilled and then went to another and chilled and then finally it was time for our flight to Las Vegas. 4 Hour flight nothing special. I wasn’t used to American airlines or Continental, they didn’t have TV’s in the seats and they were super oldschool compared to what I’m used to from Air Canada.

We eventually got to Vegas after an uneventful flight and went to our hotel. Then we went to Meet up with BofU, Brentdev, Enigmabomb and Russell P  for an evening of drinking and walking around the strip. Went home to sleep after that. Later that day met up with MattF too, there’s always a soft-spot for other canucks in the scene.

Took these the next day outside the conference, the only sunny day we had!

and the rest of the days looked something like this

But that’s okay cause we got to go to exclusive parties at in the Palms Towers later the next evening to stay out of the rain. Some crazy shit went down there, and I learned a new term “Making It Rain”, very interesting indeed.Thanks again to Gigidawg for getting us in. Also met up with Ian from Opes Media that night for a bit, always great to see old friends. Later on we met up with the Off White Hat for some drunken gambling with his friend Duncan the Architect/Photographer.

This was the view from the party, sorry I was shaky, it was an open bar. Very open.

That big red building is the Rio, where Affiliate Summit West was held. Cool.

Some cool LED Lights 🙂

That’s looking up the palms tower where the party was at.

Then we went home to nap for more partying later.

Where Brentdev, Enigmabomb, myself and my buddy chatted up some girls from Ireland. Fun times. Bitches still haven’t friended us on facebook yet, wtf!

I don’t know what that paper is, maybe my phone number? haha.

wtf is this

6 pound burrito? gross. GROSS.

view from Jeff of Equte‘s and Sam of CompeteSEO hotel room. There’s the other Palms tower and the Rio in the day time. I don’t really like heights I couldn’t get closer than a foot to the balcony up here haha.

I was promoting a new venture with stickers around Vegas and we met these crazy fools from New Zealand. This guy climbed a light for me to stick one of the stickers up. Thanks Jeremy!

Taken early morning, drunk stumbling around Vegas. I like the composition.

Cool picture of the Flamingo. I like their marquee, it’s cold chillin oldschool flava.

The infamous AKMG skateboard Fiasco that Brentter, Myself, @phillian and Sam were involved in.Thanks Eleah you guys are pretty cool!

And finally. Let’s not forget the most important rule.

So that’s all the pictures I took that I can show you, but it gives you a different perspective of what these conferences are also about besides the bling bling and showboating lifestyle, it’s also about friends, seeing the sights, networking with associates on a more personal level and just generally having a blast.

Later today I’ll write up an actual informative post about my thoughts on ASW 2010 Las Vegas this year.